Wednesday, August 7, 2013

And That's the Way the Cookie Crumbles...

Investing, quite often, is a bitter-sweet relation of regret and fortune. Today, we will focus on the sweet and leave the bitter scraps for the ignorant.

Crumbs Bake Shop, Inc. offers baked goods in the United States and offers a range of cupcakes, cakes, cookies, and muffins, as well as hot and cold beverages, such coffees, espresso-based drinks, whole-leaf teas, and hot chocolate under the ‘We Proudly Service’ Starbucks coffee program. It is also involved in the wholesale distribution of cupcakes to retailers, which are concentrated in the food service and amusement industries; sale of products for delivery to homes and businesses through its e-commerce division at crumbs.com; and provision of catering services.

Today's buy suggestion indeed is Crumbs Bake Shop. From a technical analysis standpoint, the stock is upward trending and I am putting special emphasis on the rapid decline that we witnessed three months ago when Q1 earnings were released. Our analysis expresses the rapid decline was over-emotionalized and the security changed from over-valued to under-valued within a week. This is an important "green light" for a value investor, but it does not justify a purchase. The selling point in CRMB is the crusade to market their product as a culture more so than a cupcake which increases potential for an acquisition, especially while the company's traction is still in a "pre-heat" stage.



This one, from the bull's mouth, is a buy. But do not wait too long, take the opportunity while it's hot!

CRMB Summary Re-direct
http://finance.yahoo.com/q?s=CRMB


-Renner

No comments:

Post a Comment